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David Beckham, a sensation in the world’s sports and especially soccer arena, is a name to reckon with. David Beckham is an image, an idol, a brand and a label. His fame pervades through out the world at every corner in the far off geographical locations. Thanks to the Internet - David Beckham is a household name for millions of celebrity crazy people. David Beckham’s instantly recognizable image outside the world of soccer was largely contributed by her wife Victoria Beckham, a celebrity of Spice Girls fame.

David Beckham is the brand celebrity for world’s top multinational corporations Coca-Cola, IBM and the likes. David Beckham was hailed as the ultimate “Metrosexual” by the very person who invented the term and made it globally popular. David and Victoria Beckham are listed as the most preferred brands of celebrity couple by countless fashion houses, designers, spas and resorts, hairstylists and fitness equipment manufacturers.

Sexy couple David and Victoria

Again David and Victoria.

Family Beckham celebrating birthday.

David Beckham appeared in four separate ads during a single commercial break. This highlights the fact that marketers can no longer think of their brands as a single entity but must also manage the brands with which their celebrity endorser may have other arrangements.

David Beckham was on hand in San Francisco’s Union Square Wednesday to launch his ad campaign for Armani. A giant billboard was unveiled across from Macy’s to the delight of throngs of screaming women.

Sharpie, long recognized as the celebrity autograph marker of choice, is partnering with the soccer superstar in a global marketing campaign that includes advertising, in-store displays, promotional support and more.

David Beckham in Gillette’s World Cup razor advert.

David invented term “Metrosexual” and made it globally popular.